SUMMER BY OLD NAVY
Old Navy is one of the largest apparel brands in the United States. The summer campaign is their second biggest campaign of the year, right after the holiday season. It is characterized by stunning destination getaways and a wide range of outfits for every adventure.
For this project, I collaborated with a team on a pre-season concept. I contributed to brainstorming sessions and helped create a toolkit design system that could be refreshed and used across weeks of content. The goal was to achieve a cohesive look and feel, using a full range of a graphic treatments that included colorful frames, highlights, and bold typography. These elements were used to enhance the exciting friends & family images, creating an atmosphere of happiness & enthusiasm.
ROLE | Lead Sr. Graphic Designer
Collaborated with the team, credits below.
Summer Campaign Team
Creative direction: Amy Osburn | Design direction: Jen Shuman | Design lead: Marta Szymczyk, Danielle Velazquez | Art direction: Molly Kugelmann, Sylvia Tewes | Copy direction: Lauren Bradshaw, Shelby Jones | In-season execution: Caitlin Low, Gao Xiang, Kendall Bozart
