BOUTIQUE HOTEL
A boutique hotel located in the historic heart of Krakow sought a branding that would reflect their modern, sophisticated, and luxurious yet historically-inspired aesthetic. This intimate and art-focused space, despite its smaller size, draws visitors in with its warmth and excitement. My task was to find a matching look and feel inspired by Polish mid-century design and typography. Working closely with an interior design studio, we identified a logo direction that served as the foundation for the entire visual system.
To create a unified visual identity for the hotel, I recommended using simple and bold graphics across all visual touchpoints, such as the logo, printed materials, wayfinding, and room evacuation maps. This proposal was well-received and largely incorporated into the final execution.
ROLE | Graphic Designer & Design Director
Collaborated with the interior design studio
