Rothy's, a San Francisco-based company, designs eco-friendly shoes and accessories. In 2024, they reached a milestone of recycling 200 million plastic bottles, contributing to ocean conservation. Their shoes are crafted from 100% post-consumer plastic, transformed into durable fibers.

As the senior designer on the launch of their new Mary Jane Heel for the holiday season, I pitched a video option from our available assets as a compelling launch direction, alongside photography alternatives. Working under the sr. art director and with sign-off from the creative director, I executed the video concept and developed additional assets, including email and social media content. The result was a cohesive, visually impactful campaign that positioned the Mary Jane Heel as an exciting new addition to Rothy’s collection.