ROUTE
Based in San Francisco, ROUTE Naturopathic Medicine is a private practice that I collaborated with directly alongside the founder. We settled on the name ROUTE, which was inspired by the founder's own health journey, to convey the message that there are multiple paths to wellness, with naturopathic medicine being one of them. To visually represent this, I incorporated different line styles that symbolize the journey we take towards feeling better and living healthier.
By adopting a modern and clean aesthetic and avoiding stereotypical medical imagery, I achieved a minimal yet welcoming look and feel for the brand.
ROLE | Brand Designer
Collaborated with the Founder
DESIGN PROCESS & INSPIRATIONS
The design process began with collecting inspirational images and organizing them into three distinct mood boards. From there, I created a unique look and feel for each board, which helped guide us towards selecting our preferred outcome.
LOOK & FEEL #1
LOOK & FEEL #2
LOOK & FEEL #3
LOGO EXPLORE
